Mountain Rescuers — Mercedes Benz
Mercedes-Benz is a longtime supporter of GOPR, Poland’s Mountain Volunteer Search and Rescue, donating all-terrain vehicles to GOPR’s network of rescue stations throughout Poland, which are maintained by hundreds of volunteers who have made 1,137 rescues over the past year alone. The volunteers are very humble, thus Mercedes wanted to show their appreciation and provide the recognition they deserve.
The campaign reached over 2 million views on YouTube and Facebook, and 10 million viewers on TV, online and in cinemas. and also increased the level of sympathy for the brand by 12% and the level of trust by 9% among Polish consumers.
The campaign won 4 silver swords at KTR (Polish Advertising Club) It was also mentioned in many recognized advertising media around the world