Young God
In the campaign, we presented the so-called Young Gods living in a bubble, convinced that they will always be healthy, that their salary will always be the same, that they will always be able to afford foreign vacations - not worrying about what will happen on retirement. Prudential's campaign showed a drastic difference between expectations and reality regarding retirement in Poland and made Poles aware that if they do not save, they will have 1/3 of what they earn now on retirement. How not very interesting awareness. The campaign ran on TV, online, in cinemas, in the press and on murals.
The campaign won 3 bronze swords at the KTR (Polish Advertising Club) and 3 gold Effies including one gold for long-term excellence.
Young God — Myths
We invited acclaimed Polish illustrator Paweł Jońca to draw the myths - below are brief examples of illustrations in the form of short animated forms.
